The universe is expanding...

by Heather Gurewitz

Mendocino Women's Business Center Director

They say that the universe is infinitely expanding, and while I'm not much of a science buff, I can tell you that the marketing universe is definitely following this trend. Facebook, blogs, and twitter; social media is now deeply ingrained into mainstream, but it is still changing and expanding. Between Smart Phones and easily affordable net books the digital world is dominating consumer behavior, including that of tourists.

Summer is just around the corner, and if you want to make the most of your summer sales, you don't just need to stock inventory, set new menus, or order  new sheets for the beds, but you need to make sure that you are digitally prepared for your visitors. Now, as I mentioned, the marketing universe is infinitely expanding, so how do you figure out how to spend your already limited time? After all, you have to order your inventory, hire your staff, prepare the bds, and run a business. Who has time to follow the let latest marketing avenues? Well, West Company of course. It's our job to stay on top of the tools available for small businesses, and if you have met with me regarding marketing, you know that I am all about spending as little as possible of your hard earned dollars on advertising when you can do it for free! So, of course I have a suggestion for how to make very good use of your limited time:

Join us for Zero-Budget Marketing! on Wednesday, March 16th from 5:30-7:30 pm in Fort Bragg. Learn how to unleash the power of free marketing tools on and off the web. This 2 hour workshop will give you the tools you need to successfully generate sales and create returning customers even if your marketing budget is zero! We will cover a range of marketing opportunities both on and off the web as well as looking at how to distinguish good marketing opportunities from bad investments. Register now, using our new easy and fast online registration!