Getting the word out with West Company!

by Heather Gurewitz
Women's Business Center Director

Beyond all the great things we do with clients (improving financial management, marketing, increasing sales, increasing profits, starting businesses, buying/selling businesses, hiring employees, etc.), there have been some really great things happening to promote our clients. Through our connections and partnerships we have been able to offer great exposure on a broader scale for some of our clients.

Just the the other day I received a call from the paper. They were getting ready to produce the annual "We Live and Work Here" insert and wanted to know who might be an interesting story. It was exciting to open the insert and see great promo pieces on the businesses that we recommended. 

We've also been working on some exciting media projects. In July, 2010 I had my first foray into the world of YouTube video stories about our clients and our work. My "guinea pig," Becky Ahmadi's story got picked up by the SBA who wrote a press release that was featured in the first business section of the year in the Fort Bragg Advocate News.

Most recently our regional lead office for the Small Business Development Center called to say they are doing promotional stories on SBDC client and asked for a recommendation for a unique business that has been successful with the services of SBDC. This resulted in a video shoot and soon to be promo video for Liquid Fusion Kayaking. Filming was great fun, and I even got to be a kayak movie star for a morning! Click here to see more pictures of the filming.

With the success of viral marketing and video stories like that of Penny Ice Creamery in Santa Cruz, the story of small getting big is an opportunity for "mom and pop" shops with a unique story. Do you have a good story to share and want to know how? Contact us for our no-cost-to-client aka free consulting services to find out how you can tell your success story.