West Points

Tuesday, October 5, 2010

Reduce your stress level!

by Heather Gurewitz
Mendocino Women's Business Center Director

Last Saturday, I found myself sitting at a table promoting West Company at the Health and Wellness Fair at Mendocino Coast District Hospital. At first it felt like an odd fit, though I often tell people that "we help people have healthy businesses." However, the longer I was there, the more I realized how important West Company is for helping people have healthier lives. In 2006 (when the economy was still good) do you know what the leading cause of stress was? FINANCES! (see http://ezinearticles.com/?7-Leading-Causes-of-Stress&id=473303 for more info)

Now, you can spend all of the money you are stressing about on acupuncture, massages, hypnotherapy, aromatherapy, and mediation classes, but what it comes down to, is if you want to reduce your stress level, you have to work on the real problem, improving your finances.

So no, West Company doesn't help relieve stress, but we help solve the problems that cause it! We do this by helping our clients work on their budgeting, improving their efficiency, and increasing their sales.

If you are self-employed or have a small service based business, such as landscaping, contracting, massage therapy, a beauty salon, or another business in which time is your main commodity, West Company is offering a special course, "The Price is Right?" for people who are already in business to take a good look at their current pricing and financial model, and to come up with tools to improve it.

"The Price is Right?" will take place on October 12th from 5:30-8:30 pm at West Company in Fort Bragg. The goal of this workshop is for participants to walk away with some clear actions to increase the profitability of the business. We will be looking at case studies, doing activities, and discussing how to revise the business financial model to increase profitability.

But wait, it doesn't stop there! (I konw, I sound like an infomercial) Once we get the "house" in order, and come up with some clear financial goals, "Zero Budget Marketing" will be offered on October 19th, 5:30-8:30 pm, to help you increase sales without increasing (and possibly decreasing) your marketing budget!

For more information contact our office at 964-7571 or sign up online by clicking here.

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